MDI INTRODUCES NEW ProfitBuilder Suite™

Four Product Research & Marketing Tools Including A New, Enhanced Epic Plus™, PromoPublisher™, the MDI Bulletin, and Free Product Research Service

LANGHORNE, PA (September 1, 1999) – Medical Data Institute (MDI) introduces a new business-building tool for the medical products provider: MDI’s ProfitBuilder Suite™. The Suite, which consists of four product research and marketing tools, also includes a new and enhanced version of MDI’s Epic Plus™ software. MDI’s ProfitBuilder Suite will roll-out in September.

Available on a subscription basis only, MDI’s new ProfitBuilder Suite consists of four valuable business-building tools including the Epic Plus product research software; the innovative PromoPublisher™ and Clip Art Gallery CD-ROM that works in tandem with Epic Plus to enable users to create do-it-yourself quality marketing materials such as brochures, flyers, and Web sites; the informative, 6x/yearly publication MDI Bulletin that features the latest industry news; and a Product Research Service offered by MDI’s expert staff of research specialists for up to 20 free product searches per year, backed by a 24-hour guaranteed response.

“We’re excited about our new ProfitBuilder Suite,” said Karen DiTomasso, MDI Vice President. “This suite of products will allow our subscribers to enhance their marketing efforts and maximize their selling time by reducing their research time, plus keep them informed about up-to-date changes in the industry.”

“We’ve been listening to our current Epic Plus subscribers and have incorporated their suggestions to redesign our software. The new Epic Plus will now include Universal Product Numbers, hyperlinks to manufacturers’ Web sites, more inviting screen interfaces, plus a copy of MDI’s new PromoPublisher and Clip Art Gallery marketing CD-ROM that works in tandem with Epic Plus to create high-impact promotional materials,” continued DiTomasso.

Epic Plus is a CD-ROM database that contains detailed information about 1 million medical products from over 2,500 manufacturers. It includes complete product descriptions, trade/brand names, product numbers, pricing, HCPC codes and Medicare allowables. Available since 1992, the Epic Plus CD-ROM has also been released in a Windows version. Epic Plus and PromoPublisher CD-ROMs are available for a 30-day, risk-free trial.

Since 1987, MDI has developed and maintained medical product information in a variety of formats. To learn more about MDI’s new ProfitBuilder Suite™, Epic Plus™, PromoPublisher™, or other MDI products, call toll-free: 800-542-1119.